|
KMID : 1145120200180030355
|
|
Asian Journal of Beauty and Cosmetology
2020 Volume.18 No. 3 p.355 ~ p.364
|
|
|
Impact of Aestheticians’ Perception of Alternative Medicine on the Management Performance
|
|
Shin Won-Bum
Kim Young-Sam
|
|
|
Abstract
|
|
|
Purpose : This is a quantitative study in which the impact of perception of alternative medicine on management performance was investigated and analyzed using participants in a skin care retraining program for the purpose of meeting customer needs.
Methods : An online survey was administered among 596 men and women across the country, who are currently working on skin care, from February 1 to February 20, 2020. The collected data were analyzed using SPSS WIN 25.0. One-way ANOVA, t-test, χ² test, and frequency analysis were conducted to verify awareness and perception of alternative medicine, experience, attitude and reliability of alternative medicine treatment, status and perception of alternative medicine training, and perceptions of usefulness of alternative medicine. In addition, multiple regression analyses were conducted to find out the factors that affect the satisfaction of using alternative medicine and its usefulness.
Results : When estheticians were asked how effective it was to provide alternative medicine to customers, after receiving the training on alternative medicine, 32.2% of the respondents said that it contributed to the increase in profit by 50%, whereas 27.9% said that it contributed to the increase in the number of customers by 20%?30%. The results show that the more positive attitudes, the higher reliability toward the alternative medicine, and the stronger perceived needs toward the opening of alternative medicine, the higher level of satisfaction by its users.
Conclusion : Therefore, it seems that retraining programs on alternative medicine, as well as changes in the system, are needed.
|
|
|
KEYWORD
|
|
|
Aesthetician, Alternative medicine, Perception, Retraining, Management performance
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|
|
|